About Us
Visibility meets revenue.
We’re a small team on the Garden Route that helps ambitious businesses get found, get chosen, and grow.
Our story
Upcurrent was born from a simple observation: too many great local businesses on the Garden Route were invisible online. They had the quality, the service, and the passion — but no one could find them.
We started helping a handful of hospitality businesses get their Google profiles right, their reviews flowing, and their stories told on social media. The results were immediate. Enquiries went up. Bookings followed. Revenue grew.
Today we work with businesses across the Garden Route and beyond — from boutique guesthouses to professional services. Our approach hasn’t changed: start small, prove the value, then scale what works. No long contracts. No vanity metrics. Just visibility that converts.
How we work
Local and personal
Based on the Garden Route. You meet us in person, not a faceless agency.
Story-led, systems-backed
Your real story, with the tracking and automation that turn it into bookings.
Grow at your pace
Every step builds on the last. Take the next one only when it makes sense.
The people behind the growth
Jo-Anne Fourie
Clients, stories and content
Your first call. Jo-Anne shapes the brand narrative and manages every client relationship with care and clarity.
Kyle Star Young
Campaigns, tracking and automation
Kyle builds the systems behind the scenes — the paid campaigns, analytics dashboards, and automations that drive measurable growth.